Hong Kong – Today marks an important milestone for iClick Interactive Asia Limited (“iClick”) and Digital Marketing Group (“DMG”), where the two online marketing companies consolidate to form the largest performance-based online marketing agency in Hong Kong, branded under the name iClick. The strategic move matches iClick’s proprietary optimization technology with DMG’s client servicing expertise hence offering the market an integrated online marketing solution unmatched elsewhere. The brand consolidation is part of the company’s plan to develop iClick into Asia’s unique technology-driven performance-based online marketing agency.
“iClick has been at the forefront of implementing leading optimization technology to online campaigns, while DMG has a well-established client network in providing comprehensive online marketing solutions,” Mr. Sammy Hsieh, CEO of iClick remarked. “We are excited about the consolidation which allows us to focus on providing performance-based online marketing services, while also accelerating our rollout plan in the Asia region.”
Sumitomo’s Endorses Investment in iClick
(*NOTE: Sumitomo Corporation is one of the largest Japanese multinational conglomerates, its investment arm targets direct investment opportunities in the Greater China and the Asia Pacific region.)
Advertising Spend and Growth in Online Share Soaring
Online marketing is undoubtedly the area to grow in the coming years. From the latest “Worldwide Ad Spending” report by eMarketer*, Internet’s share of total advertising spend worldwide is estimated to jump from 11.9% in 2009 to 17.2% in 2014, with rates of over 10% growth in online advertising spending estimated each year through 2014, particularly in Asia-Pacific. The latest AdRelevance report from Nielsen Online, Hong Kong**, also supports the trend, quoting a significant increase of 36% online advertising spend from the first quarter of 2009 to that of 2010 in Hong Kong
Mr. Hsieh, CEO of iClick and former Director of Search Marketing of Yahoo! Hong Kong, suggests that optimization technology kicks in at the right time to take the challenge of effective management of data and online advertising tools, when nowadays advertisers are concerned with getting measurable results to maximize ROI and achieve scale for their online marketing campaigns.
(*SOURCE: http://www.emarketer.com/Article.aspx?R=1007812)
(**SOURCE: http://hk.nielsen.com/news/20100706.shtml)
Technology that “Clicks” the Needs of Marketers
iClick’s flagship proprietary optimization technology XMO (“Cross Marketplace Optimizer”, pronounced as “X-Mo”) built upon various predictive algorithm models takes into account a series of factors including keyword category, bid position, user demographic and online behavior (e.g. where they are from, when they visit the website), ad performance across search engines, etc. The technology benefits marketers by advising the optimal bid strategy to achieve a range of desired performance goals in a highly-automated process, from lowering CPA (cost-per-acquisition) to increasing the number of acquisitions given the same budget.
Looking ahead, iClick’s optimization technology will extend to also optimize online campaign of all kinds, such as display advertisement, social media advertisement, mobile and eDM. Marketers may easily allocate their budget amongst various online medium based on the intelligence from XMO.
iClick now serves over 50 well-known enterprise and corporate clients, including Citibank, Amercian Express, Air New Zealand, Zuji, English Town.
(Source: http://i-click.asia/media-centre/iClick-DMG-Consolidation.html)