Drawing advertisers� attention to hktdc.com抯 valuable audience reach
Pixel Media, Asia’s leading online advertising sales network, has become Hong Kong Trade Development Council’s (“HKTDC”) preferred online display advertising sales partner on www.hktdc.com effective immediately.
As part of the new strategic partnership, Pixel Media will work on harnessing its extensive advertiser network across Asia, expertise and technology in online advertising to help HKTDC attract premium branded advertisers for its online marketplace � www.hktdc.com.
In addition, HKTDC will incorporate Pixel Media’s proprietary ad serving technology AiMs to manage the online advertising on its hktdc.com. Through this technology, HKTDC and Pixel Media will be able to offer a variety of targeting tools and robust reporting to enable advertisers to better reach their target audience on the website.
Being the global marketing arm and service hub for Hong Kong-based manufacturers, traders and service exporters, HKTDC creates and facilitates opportunities in international trade for these businesses, especially small and medium sized enterprises (“SMEs”).
With more than one million page views daily, a total that is growing rapidly, hktdc.com features more than 100,000 trusted suppliers � offering products and services from Hong Kong, mainland China and other manufacturing centres of the world. It has a database of some 660,000 buyers and is accessed regularly by local and foreign business professionals, and entrepreneurs.
Clare Wong, Director of Publications and E-Commerce of HKTDC, said: “We are pleased to be partnering with Pixel Media � the experts in online advertising in Asia. We are confident that with Pixel Media’s broad advertiser network, strong reputation in the marketplace, extensive network of offices across Asia, their experience and expertise in this field, hktdc.com will be the internet destination of choice for premium advertisers”.
Winky Chan, Managing Director and Chief Operating Officer of Pixel Media, commented: “It is with great pleasure that I announce our strategic partnership with Hong Kong’s online trade marketplace specialists, HKTDC. We are delighted to be appointed preferred sales partner for its hktdc.com website.”
Ms. Chan continued: “With the amount of traffic hktdc.com receives daily and the quality of its highly desirable audience, it offers advertisers an excellent platform from which to promote their products and services to the SME market segment. As HKTDC’s partner, our aim is to promote the opportunities hktdc.com can offer to advertisers who are looking for immediate access to SMEs, entrepreneurs, and business professionals in Hong Kong, China and around the world.”
The appeal of hktdc.com’s vast reach and desirable audience segment, combined with Pixel Media’s extensive advertiser network, has led to strong advertiser interest and confirmed deals with major names such as Lenovo, Hang Seng Bank, Smartone- Vodafone, Visa and CSL.
About Pixel Media
Pixel Media is a leading Asian online advertising sales network headquartered in Hong Kong with offices throughout Asia including Beijing, Hanoi, Ho Chi Minh City, Hong Kong, Shanghai, Singapore and Kuala Lumpur and is listed on AIM, London Stock Exchange (Ticker: PIXL.L).
Pixel Media specializes in the sale of branded display online advertising on behalf of premium branded web publishers while working closely with advertisers and agencies to deploy effective interactive marketing campaigns for valuable brands.
For more information, visit us at www.pixelmedia-asia.com
About HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com
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