Mobile advertising forecasted to be worth US$14.4billion by 2011
PIXEL MEDIA, ASIA’S LEADING ONLINE advertising sales network today announces that it has officially launched its mobile advertising solution in partnership with Nokia Ad Business, a leading global mobile advertising marketplace.
Through this partnership, Pixel Media will sell Nokia Ad Business mobile advertising inventory, which is a handset-agnostic media network comprised of top global media properties to advertisers in key Asian markets including China, Hong Kong, Singapore and Malaysia. The partnership is effectively immediately and marks Pixel official entry into the mobile advertising space.
The mobile advertising market is expected to grow exponentially over the next several years and is expected to be worth US$ 14.4 billion by 2011 worldwide. In Asia, there were over 800 million mobile users and in China alone, over 520 million mobiles users.
“The partnership with Nokia for mobile advertising is an extremely exciting opportunity for Pixel. As the internet and mobile device become increasingly ubiquitous to our every day lives, advertisers are increasing their efforts on online and mobile advertising. Our entry into the mobile advertising space it is a natural extension for Pixel and plays an important complementary role to our fast growing online advertising business. We are extremely pleased to be entering the mobile advertising space with none other than the world market leader, Nokia”, says Kevin Huang, CEO, Pixel Media.
“Nokia advanced targeting capabilities enable our advertisers to target their desired audience by country, demographics, and content, which leads to higher ROI, coupled with its recent acquisition of mobile ad company En-pocket, we are confident that advertisers in Asia will find this a very strong and compelling advertising proposition” adds Kevin Huang.
“We are pleased to partner with leading online advertising companies like Pixel Media, and to be their partner of choice as their entry point into the mobile advertising space. Pixel leadership in the online space and extensive sales coverage in Asia coupled with the vast audience reach of the Nokia Ad Business marks a turning point for mobile advertising in Asia, said Mike Baker, Head of Nokia Ad Business.
(Source: Adoi Marketing Communication Magazine, December 2007)