Hong Kong – eBay Hong Kong, has appointed Pixel Media as its preferred partner to sell graphical advertising on eBay.com.hk.
In February this year, eBay Hong Kong started allowing Google text advertising on its search and browse pages. Following its success, the company recently added new graphical advertising inventory to the site.
“Pixel’s sales team will work with agencies and advertisers, and manage this process for us. I’ve worked with Pixel Media for the past few years as an advertiser, and liked the way the team represented websites and worked hard to find the optimal advertising solution for the client, “Benjamin Grubbs, marketing director for eBay Hong Kong said.
“The latest appointment by eBay Hong Kong is a testament of Pixel Media’s strong focus on developing in-depth online advertising channels for advertisers in Asia and to helping website publishers monetize traffic on their website via online advertising, “Kevin Huang, CEO for Pixel Media said.
Major brands in Hong Kong that have started their advertising campaigns on eBay Hong Kong include Johnson & Johnson.
(Source: Marketing-Interactive.com, 4th July 2007)