Bloomberg has appointed online advertising sales network Pixel Media to handle online advertising for Bloomberg.com across the region.
Pixel will handle sales in China, Hong Kong, Taiwan, Singapore and Malaysia. The announcement comes just weeks after Pixel listed on the AIM market of the London Stock Exchange. According to Pixel chief Kevin Huang, the network will focus on financial services, travel, automotive, consumer electronics and luxury goods, in a bid to tap into high net worth consumers.
(Source: Brand Republic, 21st July 2006)