Seminar on “Status & trend display banner advertising” – Fifth iMedia
Online advertising market has continued with a strong showing as sales from this channel reached USD 25 million in 2010, approximately USD 35 million in 2011 and is estimated to exceed USD 110 million in 2013, in which the display ad contributes 65% – 80%. The new figures only accounted for 3 -5% of the total advertising industry.
About 3 years ago, when the online advertising market is new, the advertisers only know display advertising with a charge CPD (Cost per duration – the amount over time) and do not care about the KPI achieved. Advertisers are now willing to pay hundreds of million per month to buy an ad placement at CTR rate ranged from 0.03% to 0.05%. Today, with the development of many social networking sites and internet users’ behaviors which are more
It is noteworthy that in recent years, advertisers have begun to quantify concerns for the effective amount they spent under the parameters: impressions, CTR (Click through rate), conversion rate, the rate of interaction, etc. And this is when the market will need to refer to a variety of measurement tools tracking efficiency – an equity instrument is the “backbone” and the strength of the ad network was introduced into Vietnam in the previous year by Pixel Media (now renamed as Fifth iMedia).
Another interesting thing from the owners of the website as well as advertisers is how to attract viewers to advertising messages, how to increase CTR and how banner ads show where to go in order to achieve greater efficiency.
Taking advantage from a workshop held by a unit providing a total solution for digital media with many years of experience from abroad as well as experience in understanding the state of the domestic market, on 25/4/2012, in Hanoi. This workshop is to introduce advertising network Ad version 2.0 with many ad formats, which is the most typical format Peel Ad (page peel) and aims to improve the efficiency for advertisers .
Workshop 2, with the participation of experienced speakers in the field of digital media coming from Malaysia, will be a place for marketing units and website owners to discuss a new trend in the form of display ads Vietnam.
Information about the workshop:
Seminar on “Status and trend display banner advertising” will be held on 25/4/2012 at 15h Central Highlands clubs – 36 Dien Bien Phu Street, Ba Dinh District, Hanoi.
Additional information at: http://5imedia.vn/hoithao/, 25 April 2012
