Pixel Media is pleased to announce its exclusive representation of the local leading curated news platform House News (http://thehousenews.com). House News is a popular and independent portal, its rapid rise to popularity is often attributed to its quality articles by a wide range of contributors.
Launched one year ago in July 2012, House News is an independent digital platform with the aim to act as a voice for Hong Kong, and today has become one of the fastest growing and most authoritative news platforms in Hong Kong covering web, mobile and tablets. Founded by Tony Tsoi (蔡東豪), Lau Sai Leung (劉細良), Greg Sung (宋漢生) and Leung Man To (梁文道), it aims to be an all-encompassing news platform curating the most important news for Hong Kong locals as well as a platform to encourage citizen journalism. It also features prominent featured writers such as Tony Tsoi (Published Author, CEO of Varitronix), Au Ka Lun Allan (Independent Journalist), Vincent Tsui (Marketing Director of Multi-National Company), Chang Tieh-Zhi (Editor in Chief of City Magazine), Tanya Chan (Ex-Legislative Council), Dunn Shioyu (founder of City Magazine) covering topics ranging from news, politics, lifestyle, arts and culture, green living, LGBTQ and more.
House News has since gained a strong following of readers including influential leaders, opinion leaders, business owners, scholars and professionals, averaging a total page views of 5 million per month and unique users of over 650,000 per month* of which approximately 1/3 of its traffic is driven via the mobile platforms. Its Facebook fan page has also become a top 3 most popular fan pages in Hong Kong in the media category with close to 66,000 fans**
Besides a range of standard display ad placements, there are plenty more integrated media opportunities available on House News. Please speak with your Pixel Media sales team today to find out more.
SONY PICTURES’ AFTER EARTH LAUNCHES WITH NEW MSN AND SKYPE FORMATS
Two new MSN and Skype rich media formats were used to showcase Sony Pictures’ After Earth starring Will Smith and his son Jaden Smith. The MSN Storyboard begins as a 300×600 on the MSN homepage, upon interaction it will expand to 4000×850 which supports a range of rich media content such as videos, photo albums and much more. The Skype ‘Click to Full Screen Video Large Rectangle’ begins as a standard video large rectangle on the homepage, the video will be expanded to full screen upon user interaction. Both formats were chosen to showcase the movie trailer in the most impactful way possible without affecting the overall user experience on MSN and Skype.
According to the recently released June comScore data, Skype’s unique users for Hong Kong has further increased to 894,000, which in turn boosted the combined reach of MSN and Skype to over 1.7 million. This significant audience coupled with an active and diverse user base, making MSN and Skype your ideal platforms for targeted engagement with your audience.
STYLE-TIPS: BURBERRY LIVE BROADCAST SS14 MEN SHOW
On the 18th June, Burberry in partnership with STYLE-TIPS hosted an online live broadcast to showcase their SS14 Men Show. In order to generate maximum buzz for the event, a featured editorial piece was published on STYLE-TIPS prior the broadcast (another article was published after the show to wrap up the event). A prominent countdown clock on the Homepage helped showcase when the live event starts, together with run of site banners to ensure STYLE-TIPS users are well aware of the event. The Style-tips Facebook page was also used to generate awareness in the social media space via feeds about the events. In addition, STYLE-TIPS guest editors such as Cindy Ko, Veronica Li and Carrie were recruited to promote this event via their own blogs and Facebook pages to further extent awareness. The event attracted over 7,000 views and was successful in helping Burberry to generate excitement for their up-coming collection.
STYLE-TIPS is a popular fashion and lifestyle portal which features up-to-date fashion, beauty, travel, and a range of lifestyle features, it also serves as an interactive platform for fashion lovers to exchange and share information on the latest trends and beauty. Since its site revamp in late 2012, the site now fully support popular rich media ad units and serves as an ideal platform for advertisers looking for high impact reach to Hong Kong’s fashion conscious.
(Source: http://www.pixelmedia.com.hk/newsletter/jul2013/jul2013.html, 24 July 2013)