Partnership to harness the power of curated news platform for advertisers
Hong Kong: House News, the leading curated news platform and Pixel Media, the leading digital advertising sales company today announced that they have entered into an exclusive advertising sales partnership agreement whereby both companies will work to develop the advertising opportunities for TheHouseNews.com on desktop and mobile platforms.
Advertising sales on the desktop version will be represented by Pixel Media while mobile versions including tablets will handled by Pixel Media’s mobile specialist unit, Snap Mobile.
The partnership, effective immediately brings to the market for the first time the opportunity for advertisers to harness the power of the fastest growing news platform in Hong Kong with opportunities ranging from display advertising, rich media, sponsorship and branded content.
Launched in July 2012, TheHouseNews.com is an independent digital media acting as a voice for Hong Kong, and today has become the fastest growing and one of the most authoritative news platforms in Hong Kong covering web, mobile and tablets. Founded by Tony Tsoi, Lau Sai Leung, Greg Sung and Leung Man To, it aims to be an all-encompassing news platform curating the most important news for Hongkongers as well as a platform to encourage citizen journalism. It also features prominent featured writers such as Tony Tsoi (Published Author, CEO of Vatronix), Au Ka Lun Allan (Independent Journalist), Vincent Tsui (Marketing Director of Multi-National Company), Chang Tieh-Zhi (Editor in Chief of City Magazine), Tanya Chan (Ex-Legislative Council), Dunn Shioyu (founder of City Magazine) covering topics ranging from news, politics, lifestyle, arts and culture, green living, LGBTQ and more.
Since the launch a year ago, House News has gained a strong following of readers who are influential leaders, opinion leaders, business owners, scholars and professionals, averaging a total page views of 5 million per month and unique users of over 650,000 per month* of which approximately a third of its traffic is driven via the mobile platforms. Its Facebook fan page has also become a top 3 most popular fan pages in Hong Kong in the media category with close to 66,000 fans**
Commenting on the partnership, Tony Tsoi, co-founder of House News said, “ We are pleased to be partnering with Pixel Media and Snap Mobile as we start to look at monetization opportunities. They are well-regarded digital advertising sales specialist in Hong Kong and truly passionate fans of our news platform. I am confident that with their experience of over 11 years in this field, depth of their client and agency relationship and know how in the digital ad sales market, we will be able to continue to grow and invest in our platform for the benefit our readers as well as advertisers”.
“Since our launch a year ago, we have been solely focused on serving our readers by producing the best content and harnessing the power of social media as one of our distribution platform. We have been extremely pleased with the results to date and will continuegrow our content and user base. By partnering with Pixel Media and Snap Mobile, we are confident that we are also able to best serve the advertising community to deliver their best work and product offerings to our audience”, he adds.
Winky Chan, Managing Director of Pixel Media said, “ We’re honored to be selected by Tony and his team to be their advertising sales partner and look forward to working with advertisers and agencies on this very exciting news platform. News and Media consumption over the years have evolved and continues to gravitate towards digital media platforms as the main preference for media consumption. House News’ breaking views, perspectives from citizen journalist and curation model is a pioneering model in Hong Kong and is the way of the future for news readers”.
To date, advertisers that have launched campaigns on House News include IBM, AS Watsons, Fairwood Restaurants and more.
(Source: http://www.asiamediajournal.com/pressrelease.php?id=5078, 16 July 2013)