Online advertising market has continued to demonstrate strong challenging for other markets.
Some sources say, in Vietnam, from channel sales hit $ 25 million in 2010, reaching $ 35 million in 2011 and estimates surpassed $ 110 million in 2013 to, in advertising displays contribute 65% – 80%. These numbers are accounted for 3-5% of total advertising revenue.
About three years ago, when the online advertising market is new, the only known form of advertising display advertising with a charge CPD (Cost per duration – charging time) and do not care to What is KPI achieved. Advertisers are willing to pay hundreds of million a month to buy an ad placement CTR rate of around 0.03% – 0.05%.
Today, with the development of many social networking sites and Internet user behavior is also more diverse, the market appeared new forms of advertising such as: advertising through social networking sites, forums, search advertising (SEM or SEO) or near this is Fblog.vn – advertising channel blogger, advertising via email, mobile …
Recently, advertisers have begun interested in quantifying effective amount they have paid out under the parameters: impressions (impression), click, click rate (CTR – Click through rate), conversion rate (conversion rate), the rate of interaction (interaction rate) … And this is when the market will need to mention more effective measurement tracking tools – a tool which is the “backbone “and the strength of the ad network was introduced into Vietnam from the previous year as Pixel Media (now renamed Fifth iMedia).
Another concern of the unit owners of the site, as well as advertisers is how to attract ad viewing messages, increase CTR, display banner ads are how to achieve effectivehigher results .
Take advantage of a unit to provide total solutions for digital media, with many years experience from foreign countries, as well as understand the state of the domestic market, 25/4, in Hanoi, Fifth iMedia will hold a workshop to introduce ad network ad network version 2.0. Workshops with a variety of ad formats, including the most typical format Peel Ad (crawls the page) in order to improve efficiency for advertisers.
Workshops with the participation of two experienced speakers in the field of digital media coming from Malaysia will be a place for marketers, as well as the unit owners of the site to discuss a new trend forms of display ads in Vietnam.
Seminar on “Current status and trend display banner ads” will be held at 15h on 25/4, in the Central Highlands Inns, 36 Dien Bien Phu Street, Ba Dinh District, Hanoi.
(Source: Fifth iMedia)