On 04/25/2012, in Hanoi, Fifth iMedia will organize a seminar on “Current status and trend display banner advertising” in order to analyze the situation effectively of Vietnam Banner ads and introducing trends interactive advertising and creative ad formats.
Seminar on “Current status and trend display banner advertising” with the presence of two experienced speakers in the field of digital media coming from Malaysia will be the place to marketing the unit as well as website owners to discuss a new trend Display ads in Viet Nam.
According to sources from the market research said that the online advertising market has continued proving the growing challenges legitimacy sword for other markets, in Vietnam from channel sales hit $ 25 million in 2010, to nearly $ 35 million in 2011 and estimates surpassed the 110 million mark dollars in 2013, in which the advertisement appears will still lead with contributions from 65% to 80%. But these numbers are only from 3 – 5% of all advertising revenue.
Around three years ago, when the online advertising market is new, the only known form of advertising display ad market with cash CPD (Cost per duration – charging by time) and do not care about what KPI achieved. Advertisers are willing to pay hundreds of million dong / month to buy an ad placement CTR rates range from 0.03% -0.05%. Today, with the development of many social networking sites and Internet user behavior is also more diverse, the market appeared new forms of advertising such as: advertising through social networking sites, forums, advertising search advertising (SEM or SEO), or near this is Fblog.vn – blogger channel advertising, email advertising, mobile, etc.
It should be noted that in recent years, advertisers have begun the interest to quantify the effectiveness of the money they have paid out under the parameters: impressions (impression), click, click rate (CTR – Click through rate), conversion rate (conversion rate), the percentage of interaction (interaction rate), … And this is when the market will need to mention more effective measurement tracking tools – a tool which is the “backbone” and the strength of the ad network was introduced Vietnam from the previous year as Pixel Media (now renamed Fifth iMedia).
Another concern of the unit owners of the site as well as advertisers is how to attract people see the advertising message Report? How to increase CTR? A display banner ad will go where in order to achieve greater efficiency?
During the workshop, Fifth iMedia will introduce ad network Ad Network version 2.0 with a variety of ad formats, including the most typical is Peel Ad format (page peel) aims to improve the efficiency for advertisers.