Pixel Media (The Company), Asia leading online advertising sales network, today announced its continued expansion in Asia through the establishment of a joint venture with the opening of two offices in Vietnam to penetrate Vietnam growing online advertising market.
Pixel Fifth Media Company Limited, trading as Pixel Media Viet Nam, jointly set up with Vietnamese mobile and digital media solutions group 5th Media Joint Stock Co., comprises a strong team of media, internet and mobile veterans from across Asia and the United States. Pixel Media Vietnam will be led by Mr. Robin Hii, General Manager of Pixel Media Viet Nam and a team of business and sales managers who are based in Hanoi and Ho Chi Minh City.
The Company will seek to build strong website partnerships with local web publishers and to establish close working relationships with advertisers and agencies as well as develop cross network sales opportunities tapping on Pixel Media Asia vast network of advertisers and publishers across Asia.
Mr. Kevin Huang, CEO of Pixel Media, commented: I am delighted to announce the opening of our two new Vietnam offices and am excited to have the reputable 5th Media JSC as our partner in this emerging market. The internet is the fastest growing medium in Viet Nam, with over 20% of the population in major cities now Online. This coupled with Vietnam GDP growth rate of 7.3% and its overall population of 84 million gives me confidence that the country can offer us unparalleled growth opportunities and to further our goal of becoming the most extensive online ad sales network in Asia.
Mr. Huang continued: Who have established a joint venture with an experienced local mobile and digital media firm gives me great confidence in the scope and credibility of our work. We hope to shape the future of the Vietnamese market and aim to be an important player in the country internet and online advertising industry. Our work is progressing steadily and we have already teamed with a number of website partners as part of the Pixel Media Viet Nam Ad Network portfolio, including the signing of advertising sales representation agreements with leading Vietnamese websites such as 24h.com.vn, Zing.vn, Clip.vn, Tamtay.vn and more. In addition, we have already tapped on our regional sales network and have been successful in deploying online ad campaigns in Viet Nam for clients such as Cebu Pacific Air, the Philippines leading low-cost carrier.
Commenting on the establishment of Pixel Media Viet Nam, Mr. Robin Hii, General Manager said: The opening of our Vietnam offices represents Pixel Media Asia aim to develop a greater market share in Asia and to establish an early and influential presence in Vietnam booming online and mobile advertising market. I am thrilled to have this opportunity to work on this initiative and look forward to seeing tangible progress in our work.
He added, we are honored to be partnering with Pixel Media, a well-known and much respected Asian online advertising sales firm. Vietnam advertising and internet industry is seeing tremendous growth and in 2010 is expected to be worth up to US$31m, from US$10m in 2007 – we hope to take an active role in this and to combine our local knowledge of the market with Pixel Media Asia experience in the Asia region.
The legal entity, Pixel Fifth Media Company Limited will be headquartered in Hanoi and has a branch office in Ho Chi Minh City. (Asiamediajournal)
(Source: Vietnam Business Finance- 28/9/2008)
