We have launched a newly redesigned and revamped corporate website that highlights the key features of our core business. Our company site offers potential visitors a comprehensive overview of how iClick leverages its proprietary platform XMO in allowing marketers to plan and manage their cross-channel campaigns in one single destination.
Take a glimpse of our new site at www.i-click.asia now.
The Role of Display Advertising Along the Customer Decision Journey
Online display advertising continues to grow at a rapid pace. Display advertising is always an effective means for marketers to capture the attention of potential visitors, but combine it with different targeting tactics, display ads can be used to shorten the buying cycle and generate sales more effectively.
Get practical insights from our infographics to realize the relative importance of online display advertising.
Infographics: The Role Of Display Advertising Along the Customer Decision Journey
The rise of ad exchanges and real-time bidding have made display ad an effective channel not only in the upper part of the conversion funnel, but also along the different stages down the customer decision journey. In this graphic, we will discuss the role of display ad in the conversion funnel and how it works at its best with different targeting options.
Discover a gleam of new insights with Marketing Attribution
The word “Attribution” might be a new buzz word in the digital marketing industry but it has definitely been around for some time now. It is finally generating popularity and awareness as advertisers are striving to measure all of their media cohesively. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
Get the most out of attribution modeling – Measure the true value of all marketing channels
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
Mr. Gary Chu appointed as our new China General Manager
iClick is delighted to announce the appointment of Mr. Gary Chu as the new China General Manager of iClick. The years ahead for online marketing in China are both challenging and exciting, and our new China General Manager will certainly bring an unrivalled wealth of experience at iClick. Prior to joining iClick, he held Asia Pacific Vice President position at Arvato Bertelsmann with responsibility for developing strategic partnership with over 50 MNCs.
We had the opportunity to sit down with Mr. Chu and interview him!
Q: What would you most likely to change about your industry?
A: Personally, I think this is a very big topic. As far as I know, my company iClick is aimed at changing the way how advertisers buy media. This is definitely my ultimate goal for now, but at least I know it is happening very rapidly and eventually this will dramatically change the advertising world.
Q: Describe the biggest risk you’ve ever taken in your life.
A: To be honest, I definitely have the grit and tenacity to handle adversity. I’ve had an amazing journey since I started my career and some critical decisions were made during my tenure. Most of the time when I make an important decision, I always prefer to analyze and plan beforehand. I believe this is significant to help avoid the complications.
Q: What do you attribute your success to?
A: Hardworking, proactive learning, self-reflection, open minded, and positive thinking.
(Source: http://www.i-click.asia/iclick_connect/2013/july/index_sg_web1.html, 23 July 2013)