Dortmund – Germany, February 7, 2012 – In order to strengthen their brands and increase their presence in the market, GARANT-MÖBEL-GRUPPE have reorganized their eCommerce strategy along with all associated activities of the whole group, partners included. Now trade partners can run e.g. their eCommerce activities independently via individual retailer shops. By using the new system, retailers can create any number of individual product lines on basis of the standard product range. PIM by jCatalog is the central system for maintaining all product and master data, making it possible to run the large number of online shops and to maintain a fast and straightforward sales platform used to advertise remaining stock and showroom items across Germany.
As GARANT-MÖBEL-GRUPPE has opted for a Cloud solution, they draw great benefit from jCatalog’s PIM software as leasing solution, given that there is no local installation and no hardware investment, no database management or maintenance to be provided by the customer. PIM Cloud is run and regularly updated by jCatalog. GARANT-MÖBEL neither have to take care of backups and performance monitoring, nor are they responsible for a trouble-free operation. Even more important, the software was ready for use within a very short period of time.
The webshop platform having been provided by OXID eSales AG, Unit M GmbH, a long- standing partner of jCatalog and also an OXID Certified Solution Partner, took care of the technical project implementation. GARANT-MÖBEL themselves use jCatalog-PIM on an exclusive basis for the live operation data maintenance. In December 2011, just 4 months after the implementation, 83 retailers already used the sales portal www.Mein- Ausstellungsstueck.de.
The portal registered about 31,000 visitors in this period and a total of 200,000 pages were called up. Christian Bonus, Business Development Manager at GARANT-MÖBEL-GRUPPE, comments: “With PIM by jCatalog, we have had a smooth entry into the online business. All figures, data and facts convey a clear message: the online trade is booming and we can give our retailers the chance to become part of it.”
The GARANT-MÖBEL-GRUPPE retailer network stretches as far as Asia. With jCatalog- PIM, the data are available in all required languages.
Now GARANT-MÖBEL-GRUPPE is considering other fields of application for the PIM system. One of the options discussed is to design, plan and create catalogues and magazines on basis of the PIM data in future. The aim is to render the whole process faster, easier and more cost-efficient.
The Rheda-Wiedenbrück, Germany (North Rhine-Westphalia) based GARANT-MÖBEL-GRUPPE was founded in 1956 and is a buying syndicate of the retail furniture sector. It supports medium- sized retailers in purchasing and selling their products and has currently more than 3,300 members.
jCatalog Software AG is a leading provider of software and cloud solutions for Master Data Management in the purchasing, sales and marketing sectors. Its sales and marketing applications include Product Information Management, Cross Media and Multi-Channel-Commerce. Purchasing solutions cover the whole procurement process including catalogue management. Hundreds of thousands of users work with the applications in more than 90 countries. With its solutions, jCatalog helps to deliver transparency, increases in sales and savings in process and purchasing costs. The company was founded in 2000 and employs over 100 associates in its offices in Dortmund (Germany), Munich (Germany), Minsk (Belarus), Oakland (CA), and London (UK).
(http://www.jcatalog.com/en/news-events/news/pim-cloud-garant-moebel)
